Our Values
At Smart Set, we believe that true innovation must serve both people and the planet.
Our work is guided by three core values:
Responsibility
We are committed to sustainable solutions that reduce environmental impact and support the circular economy.
Innovation
We challenge conventions and continuously develop smarter, more efficient, and future-proof packaging technologies.
Collaboration
We work closely with our customers, partners, and ecosystems to create meaningful and scalable solutions.
Our Team
Smart Set’s strength lies in the people behind it. Our team combines deep industry knowledge, HoReCa experience, and a shared vision for a more sustainable future.
Essi Koivulahti
CEO / Co-Founder
Proven leadership experience in the HoReCa sector, with a strong track record in developing new business models grounded in market insight and customer understanding. Skilled in identifying growth opportunities and creating innovative, service-driven solutions through strategic service design.
Leena Kauppi
Head of R&D / Co-Founder
Extensive expertise in sustainable packaging materials, innovation-driven solutions, and circular economy strategies. Strong international leadership experience in smart technologies and future-oriented packaging business development.
Ying-Chan Lin
Strategic Product & Platform Lead
Expert in platform strategy, product development, and data/AI integration. Drives Smart Set’s expansion from packaging and services to licensing and intelligence platform
Paavo Pohjonen
Sales Manager – BIOPAP® & Key Accounts
Solutions and Customer Relations, with a special focus on BIOPAP packaging solutions.Strong background in the retail sector and extensive experience in selling sustainable products to HoReCa and food industry customers. Familiar with Smart Set’s products from previous work, bringing to the team commercial insight, practical customer understanding, and strong regional knowledge.